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SEO (Search Engine Optimization) – Why Are These Techniques So Used?

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The term SEO is one of the most used by experts in digital marketing. However, many people do not know exactly what it is about and what advantages it offers to companies. To clarify these doubts for good, follow our post.

SEO – What is it?

SEO (Search Engine Optimization) consists of a set of text optimization techniques and other content linked to websites, blogs, social networks, and even YouTube.

SEO – Why are these techniques so used?

Improve placement on Google:

One of the main reasons that make these techniques so used by companies that stand out in the market, is that they determine the best positions on Google.

Increases sales:

Precisely because it improves the position of the company’s website or blog in the main search engines. This naturally increases the percentage of sales, causing the company’s virtual address to be visited by more people daily.

Builds credibility:

Sites that appear in the first Google results gain credibility, making the company’s brand more publicized, and strengthening its image in front of customers and potential customers. That obviously increases the chances of selling.

The customer comes to the company:

Sites and blogs well optimized with these techniques make the customer find the company. This means that the company will not need to make an effort to find customers who are often not even interested in purchasing the products or services it offers.

Stand out from the competition:

Companies that use SEO techniques obtain the best market positions, standing out from the competition, and gaining a better percentage in terms of the number of customers.

If you are interested to bring your website to the top, we recommend hiring the s4g2 marketing agency. Get in touch with us and know about the further actions to bring your website to the top of the search engine results.

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What is Off-Page SEO? Know about the Construction of Links or Link Building

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OFF PAGE SEO

When your site generates real value, other pages will be able to share your content and link it (create a backlink), sending part of the audience to you.

So, if you get in touch with an influencer on a topic related to your topic, and he links to your website, this is called Link Building.

Know about the construction of Links or Link Building:

Considered the flagship of Off-Page actions, the construction of links can be done in several ways. But there are 3 of them that predominate: Natural Links, Manual Links, and Created Links.

  1. Natural links are when someone (without you knowing it) points a link to your website.
  2. Manual links include actions like asking your customers to point to your website or bargaining with an influencer to share your content.
  3. In contrast, the links created can be dangerous and considered black hat SEO (dark optimization techniques) as they are severely punished by Google. Things like links in signatures and comments or hidden links.

Getting back to what is worth doing, building strong and reliable links gives relevance, and you will be closer to becoming a reference in your niche.

Navigability – What is it for?

Imagine you are on the internet and you find a page with all the information you were looking for. You will probably want to find out more about the site or browse within it.

In other words, a good impression of an organization always looks good.

If there are no menus, or they are confused, the chance of you leaving a site is very high.

It is the same for search algorithms. When there is no internal coherence, the mechanisms are lost and as a result, they may not present their content as they could.

In summary, from the home page, the user must reach any other page on the site. And no matter where the user enters your site, they should always be able to return to the beginning.

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What Is SEO On-page? The Beginner’s The Most Informative Guide To SEO

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Many sites fail to rank well on Google because they ignore their internal structure or the way they organize their content.

This is called on-page SEO, or optimization within the site itself.

Here are the SEO On-Page topics that are most relevant to Google:

  1. Deep, Unique, and Friendly Content:

The depth of content means that the text must be long enough to be unique and of quality. In contrast, the text has to be organized, easy to navigate, and legible.

  1. Alignment with the user:

One of the essential elements of creating and optimizing content is to meet the expectations of users looking for what you deliver on your site. There is no point in the text being beautiful, well written, and revised if nobody reads it or knows it exists.

  1. Link structure:

A website’s link structure, or URL, must be user friendly. If you use WordPress just activate the structure option called POST NAME. This is in “Settings> Permanent Links”.

  1. Page loading time:

Here is a more technical part. But you can use the Google tool called Page Speed ​​Insights to find out how fast your specific website or page is loading. And if the suggestions for improvement are out of your reach, hire someone technical to help you.

  1. Internal and External links:

Internal links are those that point to your site and external links are those links that help the user to better understand the subject of your text or add value in some way.

  1. Authority and Trust

Your website/domain must be legitimate, reliable, and clearly show that you have the intellectual or technical capacity to talk about the subjects you publish. Ethics and transparency are also essential qualities in the online world.

This way, while the use of keywords is still important, as in the <H1> and <H2> headings, SEO ON-page is less about keyword repetition or placement. It is more about how to understand who your readers are and what they need.

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Are You Wondering How Are SEO Techniques Employed? Know Here:

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The word SEO means Search Engine Optimization. SEO makes a series of improvements to your website and its content so that your website becomes a good result for search engines.

Content marketing professionals like s4g2 marketing agency use these techniques through the following strategies:

Definition of persona:

The persona concept consists of the ideal customer profile that the company wants to reach. It is being necessary to define in detail its main habits, behaviors, preferences, style, and context of life, etc.

Based on this definition, companies will develop their marketing strategies more assertively.

Defining keywords:

Through the characterization of the persona, keywords are defined that relate to the way that potential customers search for the products and services.

Landing pages:

The so-called landing pages are designed to convert visitors into contacts, causing the company to increase its database with information from its customers, especially e-mail. For these landing pages to fulfill their role, the use of optimization techniques is essential.

All of this information reveals the great importance of SEO techniques for sales and profit.

Does your company already use them? If no, get contact us at s4g2 marketing agency and achieve good organic rankings and bring your website to the top position on the search results.

Part of the difficulty of SEO is that we always need to follow the trends and changes of this tool, as the online world is always evolving. Something that works today, may not work tomorrow, and vice versa.

Tips offered by s4g2 marketing agency, based on the fundamental principles of SEO, are great for starting to understand and use this incredible technology!

With a specialist it always gets easier, doesn’t it? Therefore, we here at the s4g2 marketing agency can help you! Our agency specializes in Digital Marketing, and we can help you step by step in using SEO.

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