How to Develop an SEO Strategy Focused on Mobile?

Over the past few years, search engines have witnessed a shift in user behaviour. Studies have shown that around 70% of users use their mobile phones to search for the things that they want. So, what does that mean for websites who are looking to get the top ranks? Well, doing SEO for mobile is a bit different than doing SEO for ‘desktop’ users. Needless to say, your SEO strategy needs to account for that difference. So, how can you adapt to that difference? Let’s see how you can account for that change.

 

Understanding the Mobile Users

A lot of websites make the mistake of thinking that users behave the same way on mobile as they behave on the desktop. Hence, they don’t think about making any changes. We would suggest that you avoid making this mistake. Mobile users behave differently. For example, mobile users tend towards local search. They don’t search with keywords like ‘shoe store in New York’. They would use keywords like ‘shoe stores in Upper East Side’. So, when choosing keywords for your SEO campaign, try to go for location-specific keywords if you want to attract mobile users.

The next thing that you need to understand is that mobile users use voice search a lot. Most of them are on the go. So, it makes sense for them to ‘speak’ their query into their phone rather than just typing. Now, when using voice search, they use elaborate and specific queries, something that they would never do when they had to type. For example, they would search with queries like ‘Where can I find black Air Jordan sneakers in Upper East Side?’ These are some of the ways in which the behaviour of mobile users differs from desktop users.

Adapting to their Needs

So, what do you need to do to adapt to these differences? Well, in case of the first one, we have already said that you need to pick up location-specific keywords and focus on them in your SEO strategy. There are certainly other things that you need to do as well. For example, getting listed on Google Business and clearly mentioning your address in your website would allow Google to understand where you are located. This would increase your chances of getting the top rank on Google mobile search.

As for the second case that we have mentioned above, you should use semantic search to attract users who are using voice search. Semantic search is the search technique where the search engine focuses on the intent of the search rather than the keywords and links. Semantic search is complicated and we would suggest that you hire a professional SEO company for the job. But, there are a few things that you can do on your own. For example, instead of stuffing your content with ‘keywords’, you should use variations and synonyms in the content. You should also make your content as relevant as you can. These few things would increase your chances of getting the top rankings on search engines for mobile searches.

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