Why Seo Process Is Important For Every Business Today

When you are running a website, the most important factor you need to consider is website ranking on search engines, especially when you are running a business through that site. The high ranking of a website takes your site to the top search results of the search engines like Google and Bing.

It is a known fact that a large number of individuals like to search Google or Bing when they need some products, services or some kind of information. Only those sites catch their attention, which is on the top search results or on the first page of the search results. There is very less number of people who go the second page of the search results. According to the 2014 research of Moz , “On average, 71.33% of searches result in a page one organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”

With the above mentioned data, it can be understood how important the ranking of your website is. The next question that may be in the mind of newbies may be how to get the high ranking of your website. The answer is Search Engine Optimization aka SEO. SEO is the process to increase the ranking of websites on certain keywords.

So, it is clear that the major reason for the SEO process is to increase the ranking of a website. But, apart from this, there are several more reasons, which confirm that every business requires to consider SEO in the present scenario.

1.Makes Your Website Trustworthy

The webmasters need to do a lot of changes to their websites when they start the SEO process, which enhances the quality of the website. It makes the website trustworthy in the eyes of users as well as search engines.

Here are some of the changes you do when you or your SEO experts start the SEO procedures.

#Inclusion of Quality Content

It will not be an exaggeration to say that quality content is the most important part of the SEO process. After an algorithm update in 2018, Google stated in one of its tweets, “There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

So, when you need to work on the quality of the website, the inclusion of quality content is not an option, but, in fact, it is a necessity. You do it at the priority which is helpful in increasing the quality of your website.

#Navigation, Speed, Security, and Mobile-Friendliness

These are some of the major aspects, which are counted in the website ranking. The website should be easy-to-navigate, fast-to-load, secure and mobile-friendly. All these aspects directly or indirectly put the impact on the website ranking. So, when you work for the SEO of your website, you must work on these aspects.

It is needless to mention that if you work on these aspects, your website will be trustworthy among the users.

2.Adds Your Location in Business Listing and Search Engine Maps

Adding the location in the business listing is one of the major aspects of the SEO process, especially the local SEO. Due to this, your business gets the attention of a number of individuals.

There are plenty of directories where the listing can be done, but the most popular ones are the search engine directories – Google My Business and Bing Places.

Your location, phone number, working hours, business description and other relevant things are added to these directories. Besides, people also get the facility to directly interacting with you.

One more benefit of adding your business to these search engine directories is that your location is added to the search engine maps, i.e., Google Maps and Bing Maps. So, when someone searches for the products or services you offer from the nearby location or by adding your location in the search phrase, your business appears in the list in the search results. Besides, the individuals on the way to place can get your GPS location via their smartphones.

To Sum Up

So, it is for sure that every business should consider SEO in the present scenario. If you do not consider this now, you can lose a number of new clients or customers. You can either do it by yourself but since it is a lot of work and requires caution if you don’t want to attract Google penalty, you can hire an SEO services company to help you out.

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