Search Engine Optimization And It’s Importance For Your Website

As per definition, search engine optimization is a methodology of strategies, techniques, and tactics used to get traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO is the process which includes a range of activities to increase the number of visitors to a website by obtaining high-ranking placement in the search query on search engines like Google, Bing, and Yahoo. It is the tendency of the users to visit websites that are at the top of the search engine result page (SERP). SEO enables search engines to fetch the most relevant website in response to a search query.

How Do Search Engines Work?

Search Engines use bots or spiders that perform several activities like crawling, indexing, processing, calculating relevancy, and retrieving to deliver results. These bots or spiders crawl the website to understand what a site is about. After crawling, indexing of the content takes place based on keywords, tags, and categories that best defined the website. The indexed pages are stored in the database to be retrieved later during the search query. Whenever the user enters a query, the indexed pages in the database are searched to deliver results based on the relevancy of each of the indexed pages.

The activities in SEO are categories as On-Page/ On-Site SEO & Off Page SEO. In the on-page, activities are performed at the website that includes the page title, meta description, content & image optimization, blogging, etc. In off-page, activities like content publishing on third-party sites, link building, etc are performed. Both on-page and off-page optimization are important in order to get on the top of search engine results.

Why SEO is important for your website?

It doesn’t matter how attractive or stunning your website is if you don’t get traffic your website is useless. A website is said to be contributing to your business only if it helps in fetching business online. This is possible only when ranked in the top of the searches with the relevant keywords. For this, SEO is essential. Furthermore, organic search is the most vital component of the buyer funnel and engagement. Most of the buyers use search engines like google, yahoo, etc to gather information before making a purchase. In such a scenario, if your website is not ranking then you will surely on a losing side.

In this competitive market, SEO is not about just bringing traffic to your website. It is also important for building trust and credibility of the brand in the digital eco-system. In a scenario where anyone from any geography can be your buyer, trust plays a crucial role in delivering engagements. A well-ranked website with content spread across different online platforms offers a better probability of engagements.

Search Engine Optimization is also important in the scenario when your competitors have already committed to it. If your competitors have obtained high placement in the search results, you also need to have an optimized website with relevant keywords.

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